CROWD MEDIA PR
We’re only at the beginning of the digital era, which began with the birth of the internet and advanced with the advent of Social Media. In the past decade alone, the disruptions of digital technology have fundamentally changed the pace and nature of the environment in which brands must compete for the heads and hearts of consumers. Competition is now faster, it takes place on a global scale and amongst it all, increasingly vocal and discerning consumers (empowered by this very technology) are far less forgiving then they were in the past. So why does PR matter?
“If You’re Not On Google, You Don’t Exist”
(AWARENESS)
To take a popular technology phrase and apply it more broadly to today’s operating environment, if no one is aware of your brand, than it might as well not exist. Good PR will not only “introduce” your brand to your target audience, it will also ensure it stays in the conscious of your audience for all the right reasons long after their initial good impressions have been formed.
Being Known Is One Thing, Being Trusted Is Another (CREDIBILITY)
Your brand (and broader business) is only as successful as your audience is willing to engage with it – either through buying your products and services, consuming your content or through supporting your brand in the public eye. But, to engage your audience in the first place you require credibility, which engenders trust and positions you as a voice of authority within your respective field. Good PR will build the credibility of your brand and engender trust amongst your target audience.
Average Is Over, Now It’s All About Standing Out From The Crowd (REMARKABILITY)
So you’ve successfully introduced your brand to the market and built credibility in the minds of your audience? There’s no escaping the reality in this cluttered environment that you must also STAND OUT FROM THE CROWD if you seek the next level of sustained business success. Good PR strategy can achieve this success by illuminating the unique things about your brand to make it a great one!
INDUSTRY EXPERTISE
Beauty & Fashion
In an image-obsessed industry your brand’s perception can make or break your entire business. It can be the crucial difference between a healthy bottom-line, just breaking-even or an ongoing loss. Don’t lose the chance to make a success of your Beauty & Fashion business.CROWD Media PR have the experience, expertise and contacts to bring your brand’s best face forward.
HEALTH & FITNESS
We live in an increasingly health & fitness focused era in a country already renowned for its great climate and active, outdoors lifestyle. Just as you’d expect, consumers are seeking quality and reputation when it comes to purchasing products and services designed to enhance their personal wellbeing.We know how to position your brand as a high quality, trusted compliment to the health and fitness needs of your discerning audience.
RETAIL & CONSUMER GOODS
It’s a fickle world of fast moving consumer goods and even faster moving consumer tastes and preferences. But quality and value will always beat price alone or the latest gimmick in the fierce competition for your audience’s hearts and wallets.
Position your brand as a beacon of good value with CROWD Media PR and gain a solid foothold in a cluttered, competitive environment.
FOOD
With experience across the Food & Beverages industry, CROWD Media PR know how to craft an appetising message to differentiate your product in a crowded marketplace. With consumers increasingly health-conscious and quality-focused, a strong brand image is just as crucial to your business success as the actual ingredients of the food and beverages you sell.
DESIGN
Good design = good business, but even the best design in the whole world is useless if nobody knows about it. With experience across the design industry, CROWD Media PR have the nous to craft bespoke, elegant stories to showcase your good taste to the wider world. Beauty is in the eye of the beholder – make sure yours gets noticed!
LIFESTYLE
It’s the early 21st century and with the benefit of digital technology, consumers now have the power to live their lives as they choose like never before. Choice has multiplied, as have the demands upon lifestyle brands that face an increasingly cluttered marketplace. Stand out for all the right reasons by craft a compelling story that fits your brand.
