Social Media for Property Investment Business
Property investment is a sector that has largely left social media untouched. However, if one’s audience exists on social media, then why not tap into this space and start engaging with then? Whilst property investment may not as ‘fun’ or ‘social’ a sector as other industries, a highly informational social media campaign can nevertheless be highly beneficial for your business. Should your firm be one of the first property investment companies to look beyond the traditional one-way communication advertising methods of print ads and billboards, you could be an industry leader in your field on social media.
As Gen Y – who has a prominent existence on social media – increasingly enters the property market, social media marketing should be a key priority. You can distribute advice, share your publications, provide new offers and listings, offer consultations or promote deals to an informed and eager audience. By doing so, you increase your brand awareness, which can be crucial in a sector with many competitors.
Professional sites like LinkedIn allow you to network with like minded individuals and professional organisations – here you can share and receive industry news, discover potential business partners and discuss ideas with others. Following the informational trend, you can also use YouTube to post educational seminars, or blogs to transmit your wealth of knowledge and be a trusted industry leader
However, property investment is not just about sharing information via written content. Property possesses a very important photographic element. Use Instagram or Pinterest to keep a portfolio of the properties you deal with, and present them in a visually appealing way to grab the attention of potential audiences. In a competitive industry, a top social media campaign could be your key to standing out above your competitors.