Why you should consider a social media manager
So you have decided to start using social media for your business. Congratulations on your new venture into the world of social media advertising. Now the fun starts, working out how to use it to your advantage on how to advertise your business. Yes you can do it yourself, but there are times when you are just short on time and the needs of the business take priority. This is where a social media manager should come into consideration. Having a social media platform is one thing, but using it to grow your business is a whole different ball game.
As a business we speak to hundreds of businesses every month in regards to their social media. The key challenges that most businesses face is quite common across most industries, which include:
- No idea where to begin
- No idea how social media is going to translate into sales
- Lack of time to manage their platforms
- Unsure of what content to post and when to post it
- Not knowing how to engage with customers and convert them into paying customers.
It would be like trying to service your own car but not having any knowledge of cars. This is where a social media manager comes into play. Social media managers deal with all aspects of social media and they are skilled in what they do. There’s a lot of time that goes into managing a business’s social media particularly one that has a number of different platforms. So when considering social media, discuss with a company what you want from the use of social media advertising. Work out a strategy with your social media manager and about what you want and how they best feel your business can be promoted. Be clear with what you want out of it, don’t just agree with what someone says or copy what another business does, instead use it as a guide to aid you with your proposed advertising solutions. Once you’ve worked out the best strategy to take, analyse and plan how your business can be the one customer’s think of when they are in the market for a product or service. Discuss who your target market is and what your values are as a business. Make sure that they (social media managers) go through and discuss how social media will increase your brand promotion and what makes it stand out from the competition. You want your business to be the one customers turn too when they need something. Be sure to get a good understanding of your potential clients, and what they want from a business. So take the time to carefully plan a campaign that really connects with your clients.
Social media managers do more than just update statuses or uploads pictures, they are an ambassador for your brand. They promote it in a way that connects with clients to show them that your business cares about is customers and that it has a reputation that shows you care about your customers. They create content and post it to social media that is new, fresh and updated on a daily basis and oversee and publish designs/images that are relevant to your business. It is important to keep up to date with the ever changing landscape of social media and to keep up with the latest trends as social media is always expanding.
Social media is a valuable resource to use for a business to advertise, but you want ensure that your investment into social media will translate into a good return on investment (ROI) for your business. Social media managers help you research your intended target demographic and the ways in which you can turn those leads into sales. The importance of understanding your demographic is vital in social media marketing as it is a new frontier for advertising for most businesses, which is why it is important to do your research.
Having someone who can manage your social media will ease the pressure on you as you can spend more time focussing on the needs of the business, while your social media manager takes care of your advertising. Social media managers are becoming a valuable resource for businesses, as they guide you through all the necessary steps on how to best use social media as a platform for advertising. So if you’re thinking about social media advertising consider speaking to someone who has experience in this field.