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Posted on 26 August 2020
Tech

For any business looking to engage with their customers on social media, understanding the science behind the platform can be crucial to attracting the right audience. Each business’ approach will differ, but for every company’s social media manager, it is important to understand how people interact with social to make sure the consumer is fully engaged. For Facebook, one of the premiere platforms for business, learning how the customers are going to interact with your business and why they will...

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Posted on 26 August 2020
Tech

People are able to spot an aesthetically pleasing design from a mile away, but what about colour? Over time, our senses have evolved and we have begun to associate certain colours with certain feelings and experiences, and businesses are catching on. Each colour ignites a particular feeling in its viewer, so if you are trying to decide what your company’s logo should be, consider the feeling you are trying to emote in your customer. RED It will come as no surprise that...

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