1. He knows his grammar when a single comma makes the difference between engaging in frivolous cannibalism (“Let’s eat Grandpa”), and sharing a civilised meal with a family member (“Let’s eat, Grandpa”), Mark knows the importance of correct grammar to sending the right message to your target audience.
2: He knows digital media
As a typical Gen-Y’er spending too much idle time online, Mark has subconsciously grasped the power of language across various digital media platforms. From 140 characters on Twitter, to hash-tags on Instagram, he understands what is needed to compile an effective message to audiences across different industries and demographics.